Medico-marketing studies provide clients with a competitive edge in product marketing and launch.
We meet demand for real-world information, rather than offering reliance on clinical trial data alone, to build a better understand of the impact of products and medical technologies. We assist clients by designing, conducting and analysing observational studies that can determine valuable outcomes such as patient preference, quality of life, willingness to pay, and the burden of disease, as experienced by patients or specific targeted populations.
IMS has extensive experience in conducting medico-marketing studies: design, collection and analysis of information that is required to determine outcomes, and for post-marketing evaluation. Our proprietary market forecasting tools and vast longitudinal, anonymous patient-level information resources can be applied to supplement analyses.
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post marketing studies
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valuation studies (utility studies, quality of life and willingness to pay)
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physician surveys
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pharmacoeconomic studies
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application of IMS Oncology Analyzer to evaluate segments of the oncology market.